| The way to love anything is to realize that it might be lost. |
| Freedoms once granted will not be relinquished without a fight. |
| Embarrassment is a villain to be crushed. |
| Our typical reaction to scarcity hinders our ability to think. |
| People seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value. |
| Our best evidence of what people truly feel and believe comes less from their words than from their deeds. |
| Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past. |
| Be as precise as possible about your need for aid. |
| Persons who go through a great deal of trouble or pain to attain something tend to value it more highly than persons who attain the same thing with a minimum of effort. |
| There is no expedient to which a man will not resort to avoid the real labor of thinking. |
| The feeling of being in competition for scarce resources has powerfully motivating properties. |
| There is a natural human tendency to dislike a person who brings us unpleasant information, even when that person did not cause the bad news. The simple association with it is enough to stimulate our dislike. |
| Revolutionaries are more likely to be those who have been given at least some taste of a better life. |
| We all fool ourselves from time to time in order to keep our thoughts and beliefs consistent with what we have already done or decided. |
