| Authentic marketing is not the art of selling what you make, but knowing what to make. |
| Marketing is a race without a finishing line. |
| The future isn’t ahead of us. It has already happened. |
| Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors. |
| It is more important to do what is strategically right than what is immediately profitable. |
| The successful salesperson cares first for the customer, second for the products. |
| There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market. |
| Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. |
| Marketing takes a day to learn. Unfortunately, it takes a lifetime to master. |
| The sales department isn’t the whole company, but the whole company better be the sales department. |
| Strategy is indeed about choosing what not to do as well as what to do. |
| It is no longer enough to satisfy your customers. You must delight them. |
| A country's middle class is its bedrock. |
| The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner. |
| Good companies will meet needs; great companies will create markets. |
