Philip Kotler Quotes Collection | Quotsagram

Authentic marketing is not the art of selling what you make, but knowing what to make.

Marketing is a race without a finishing line.

The future isn’t ahead of us. It has already happened.

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

It is more important to do what is strategically right than what is immediately profitable.

The successful salesperson cares first for the customer, second for the products.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

The sales department isn’t the whole company, but the whole company better be the sales department.

Strategy is indeed about choosing what not to do as well as what to do.

It is no longer enough to satisfy your customers. You must delight them.

A country's middle class is its bedrock.

The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

Good companies will meet needs; great companies will create markets.

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