Accounting is a department. Marketing isn’t. |
Start a business, not a startup. |
Working more doesn’t mean you care more or get more done. It just means you work more. |
Culture is the by-product of consistent behavior. |
Ideas are cheap and plentiful. The real question is how well you execute. |
Scaring away new customers is worse than losing old customers. |
Marketing is something everyone in your company is doing 24/7/365. |
The easiest, most straightforward way to create a great product or service is to make something you want to use. |
You’re better off with a kick-ass half than a half-assed whole. |
The enthusiasm you have for a new idea is not an accurate indicator of its true worth. |
Get the chisel out and start making something real. Anything else is just a distraction. |
Policies are collective punishment for the misdeeds of an individual. |
For everyone who loves you, there will be others who hate you. If no one’s upset by what you’re saying, you’re probably not pushing hard enough. |
Estimates that stretch weeks, months, and years into the future are fantasies. |
Do less than your competitors to beat them. Solve the simple problems and leave the hairy, difficult, nasty problems to the competition. |
The real world isn’t a place, it’s an excuse. It’s a justification for not trying. It has nothing to do with you. |
If you constantly fret about timing things perfectly, they’ll never happen. |
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Rework (Jason Fried) Quotes Page #2